Summary
Award-winning, highly strategic Creative Director/Copywriter with 20+ years in advertising. Expert at developing smart, unexpected creative for lead generation, customer acquisition, and client retention in digital, print, and broadcast. Extensive experience in pharma and rare disease. Proven leader, mentor, and builder of teams dedicated to delivering excellence with zero drama.
Experience
May 2022 – October 2023
Eversana Intouch Proto | VP, Group Creative Director
• Managed 2 near-simultaneous launches for 2 different generalized myasthenia gravis (gMG) brands across US, global, HCP, and patient audiences
• Developed creative strategy, campaigns, and messaging for both launches while overseeing, mentoring, and motivating 35+ person creative team
April 2020 – May 2022
Neon, An IPG Health Network Company | VP, Creative Director, Copy
• Managed 5 brands across categories such as genetic COPD, Bardet-Biedl syndrome, PD, pediatric neuroblastoma, and root-cause therapies for type 2 diabetes
• Launched Kynmobi, the first and only sublingual treatment for OFF episodes in PD
• Led pitches, managed/mentored talent, grew business
2015 – 2020
Neon, An IPG Health Network Company | VP, Associate Creative Director, Copy
• Managed up to 8 brands across categories such as CPP, allergic asthma, oncology support, OUD/SUD, type 2 diabetes and grew book of business to nearly $20M
• Launched reSET, the first prescription digital therapeutic for opioid and substance use disorder
• Led pitches, managed/mentored talent, maintained agency standards across brands
2010 – 2015
Neon, An IPG Health Network Company | VP, Group Copy Supervisor
• Lead HCP writer on launch of Invega Trinza, the first schizophrenia treatment administered just 4 times a year
• Lead HCP writer on launch of Elelyso (taliglucerase alfa) for injection, the first plant cell-based ERT for Type 1 Gaucher disease
• Developed HCP and consumer creative for Afinitor, Tyvaso, Relpax, Alsuma, Zoloft, Caduet
2007 – 2010
Medco Health Solutions, Inc. | Senior Copywriter
• Co-created ECHO-Award winning campaign for 2008 Medco Drug Trend Symposium
• Co-created Medco’s first-ever TV spots (featuring gold medalist Mark Spitz)
• Developed work to drive generics utilization and Medco’s personalized medicine program
2006
Wilson RMS | Senior Copywriter
• Developed concepts/written work for Wells Fargo, AAA, Vonage, Home Depot
2006
Audible.com | Senior Copywriter (consultant)
• Created successful interactive campaigns for web-based subscription product
2002 – 2006
Jerry Roache Direct, Inc. | Copy Director
• Developed campaigns for Prevention Health, PDR, The Hartford, Aegon, AOL, Yellow Book, Columbia House, Conde Nast, The Wall Street Journal, Hooked on Phonics
1993– 2002
Rod Scheck Direct Marketing Copy | Freelance Copywriter/Owner
• Specialized in creating direct response advertising for publications, including Cleveland Clinic Heart Advisor, Massachusetts General Hospital’s Mind, Mood & Memory, Personal Finance, Utility Forecaster, Diabetes Self-Management, Arthritis Self-Management, Time Magazine, The Los Angeles Times, among others
• Developed launch campaigns for Trading Floor Pro, Outdoor Explorer, Great Lakes Angler
• Developed The Value Line Investment Survey’s first online campaign
1992– 1993
KCI Communications, Inc. | Copywriter
• Developed campaigns and written work for high-end financial newsletters
1989– 1992
The Richmond Times Dispatch | Ad Production
• Designed/typeset ads, scanning, proofreading, ad trafficking
Summer 1989
The Whale | Newspaper Internship
• Sports writing, advertising sales and production
Skills
Proficient in MS Word
Education
Randolph-Macon College | 1985–1989
Bachelor of Arts in History, English minor
Awards
2020 Webby Weird Award—Neon “Pharmacheese” recruitment campaign
2019 Ads of the World—Sandoz “Another Moment” campaign
2015 Rx Club Award—Janssen “Destination: Independence”
2013 Rx Club Award—Pfizer “Campaign Against Migraine”
2009 ECHO Award—Medco Drug Trend Symposium “Predictions” campaign
2005 Gold Davey Award—The Wall Street Journal
2005 Silver Davey Award—Lucky Magazine
2005 Silver Davey Award—Maxim